We launched the McMelt Cheddar by turning every owned media inside McDonald's into a 3D immersive billboard—breaking the fourth wall and capturing consumers' attention with an experience that redefined in-store engagement.

An innovative promotional campaign created in collaboration with Livia Elektra, Brazil’s most influential digital artist. Blending art, technology, and automotive excellence, the campaign follows Livia as she drives the Chevrolet Montana, crafting a unique collection of digital collectibles that embody the essence of the pickup experience. Users had the exclusive opportunity to claim a digital collectible and enter a contest for a chance to win a real Montana—turning engagement into an unforgettable reward.

With the aim of reconnecting with Centennials, McDonald's Land brings a multi-channel experience to life—an interactive world within Roblox, seamlessly integrated with an IRL (In Real Life) menu. Consumers can redeem exclusive codes for skins, enhancing their Roblox experience and bridging the digital and physical worlds. To date, the experience has generated over 400,000 downloads, making it a standout success in immersive brand engagement.

We brought the Fernet Branca Arte Único contest into the digital space, marking a milestone in the fusion of Latin American art and technological innovation. This initiative allowed emerging artists from various regions to showcase their work on a virtual platform, expanding their reach and visibility. By transforming the winning pieces into digital collectibles, we opened new doors for artists to enter the digital art world, providing fresh opportunities for exposure and monetization.